Rachel Santacroce, Social Media Manager & Public Relations Coordinator

At Baldwin Media Strategic Communications, Rachel applies her experience in public relations, media relations, social media strategy, and reputation management to companies and organizations across a variety of industry sectors. Rachel is responsible for managing and implementing social media strategy, pitching stories to Connecticut press and helping with the daily needs of clients.

Prior to joining Baldwin Media, Rachel worked at Global Strategy Group where she assisted clients with media relations, public outreach campaigns, and strategic communications. Previously, Rachel worked at The Governor’s Prevention Partnership where she managed social media campaigns, pitched news stories to local press, and created marketing materials. Before The Governor’s Prevention Partnership, Rachel honed her public relations skills as an account coordinator at Coursey & Company Public Affairs Communications, where she organized media events for clients, assisted with public outreach efforts for multiple redevelopment projects, as well as arranged and managed fundraising events for a successful 2014 campaign for statewide office.

Rachel graduated with a public relations degree from Eastern Connecticut State University, where she was active in the University’s PRSSA chapter and served as a member of the Lambda Pi Eta honors society.

Connect with Rachel: https://www.linkedin.com/in/rachelsantacroce